Experiences with mailchimp

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  • Updated 1 year ago
We have been looking at plugging mailchimp into FD and would appreciate it if anyone could share their experience using it. We haven't used mailchimp at all before.
- Are you still using it?
- Have you found it useful?
- How much time does it take to manage
- Any tips or tricks for getting the most out of it?

Thanks for any help :)
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footfixer

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Posted 2 years ago

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Timothy, Business Care Manager

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Hi there. From a Smartsoft perspective, we have chosen to integrate with MailChimp as it is a widely used and cost-effective email campaign tool. For smaller practices it is free, allowing you to send up to 12,000 emails per month to 2,000 subscribers (patients).

Our integration supports MailChimp Segments, which allows you to target an email campaign to a subset of your clients using the selection criteria from the reports in Front Desk. Just look for the MailChimp button when running Front Desk reports. Further, your Front Desk patient details automatically sync with the data in MailChimp before any campaign to ensure you are using the latest patient details. 

The advantage of using an email campaign program such as MailChimp over simply emailing is that it can reduce the rate of emails being considered as spam due to the way that MailChimp throttles emails as they are sent out. With correctly crafted emails, you can also track statistics like number of emails sent, opened and the click through rate based on when a patient clicks a link in your email, all things that marketing gurus tell us are important. 

We also like the easy-to-use content creation tools so that your newsletters and campaigns have a professional look. MailChimp also manages people wishing to opt-out of receiving your emails which is a regulatory requirement these days when sending marketing emails. 

The best way to evaluate whether MailChimp will work for your practice is to give it a try. Even if charges apply, you can stop the service at any time.

It is important to note that MailChimp is an email campaign tool and not a general email sender. If you’re having trouble with your email provider rate limiting you when sending a large number of emails, you should consider a service like SendGrid. More info here.

One further tip to maximise the delivery rate of your emails when using third-party senders (MailChimp, SendGrid or others) is to go through the effort of white-listing, or registering, your domain with these services, even if you need the help of your IT professional to do this. This dramatically decreases the chance of your emails being recorded as spam.