Promoting your online booking system

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  • Updated 4 years ago
The Front Desk Patient Booking Gateway provides your patients with an online tool to view upcoming appointment details and book future appointments at any hour of the day. It improves practice efficiency by freeing up reception staff and improving customer service.

The key to the success of the Patient Booking Gateway lies in making patients aware of it. In our experience there are several approaches you can take to maximise client uptake.

Branding

Your Patient Booking Gateway should be branded with your own logo and corporate colours. 



Front Desk bulk email invitation

Utilising the bulk email invitation allows you to efficiently determine which groups of patients you wish to invite and provides them with a simple method of signing up. It's also an excellent marketing tool allowing you to indirectly contact inactive clients and provide them with an opportunity to re-establish their connection with the practice. It's useful to run this utility on your database every few months to make sure all patients have received an invite to your gateway.


Invite clients to register at the end of their appointments

Your receptionist is in the best position to discuss the online booking option with your patients. They should mention this option to all patients as they settle their accounts and if they haven't already, staff can issue an invitation to register.


Prominent position on your website

Add a “Book Now” button to the front page of your website.

Promote in your waiting room

Place a sign in your waiting room informing clients that they can now booking online.

Mention in your on-hold and after hours telephone messages 

When patients are on hold they are a captive audience and this is a great time to let them know they have the option to book online. If patients call the practice after hours, they can be told to visit your website to check upcoming appointment details and to make future bookings at any time.

Social Media

By adding a link to your social media sites, you can encourage more of your current clients to start using the online system. Adding the link to the Patient Booking Gateway at the end of your status updates or posts reminds patients of this new option and can encourage them to book online.


By utilising these few steps, the majority of your patients will be using the gateway to manage their own appointments so that your administration staff can concentrate on their other duties and improve your practice as a whole.

If you have any questions or would like to speak to someone about our Patient Booking Gateway please email or call us on 1800 18 18 20, pressing 2 at the prompt to speak to one of our Business Care team.

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Timothy, Business Care Manager

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Posted 4 years ago

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